EAFF NEWS/COLUMN

With hopes of realising a society where women can truly shine, JFA has established 8 March as "JFA Women's Football Day." Here we have conducted an interview with Mr. UEDA Naohiro, Brand Strategy Manager of Japan National football team's supporting company, Credit Saison, about their philosophy on gender equality and women's empowerment.

――There is an impression that many women are playing active roles at your company. Since when and how did this corporate culture developed?

Ueda　The company was rebranded to Credit Saison Co., Ltd. in 1989, but even before that, when the Saison Counter service started its nationwide expansion under Seibu Credit, the company was actively hiring women. Currently, 80% of our employees are women. Because we are a female dominant company, our employees are able to continue with their career even after life events such as marriage and childbirth. This framework was constructed through many years of listening and implementing the employees’ voices, and it could be said that we have been the early adapters in the women's empowerment movement......

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10MA TOPICS! [JAPAN FA] 【3/8 JFA Women's Football Day】“Opportunities should be given equally to both genders” Credit Saison’s idea of gender equality

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10MA TOPICS! [JAPAN FA] 【3/8 JFA Women's Football Day】“Opportunities should be given equally to both genders” Credit Saison’s idea of gender equality

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